The UIS Glossary includes statistical terms related to education, science, technology and innovation, culture, and communication & information . Some of the entries contain translations in one or more of the following languages: Arabic, English, French and Spanish. Other entries provide more detailed information, such as definitions, calculation formulas for indicators and sources. Indicators are marked with an asterisk (*).

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Services de publicité

Définition
Services d’entreprises et d’individus dont l’activité principale est la planification, la création et la production de campagnes de publicité.
Source de la définition
ISU, Cadre de l’UNESCO pour les statistiques culturelles 2009, 2009.

Advertising services

Definition
Services carried out by companies and individuals mainly engaged in the planning, creation and production of advertising campaigns.
Source Definition
UIS, 2009 UNESCO Framework for Cultural Statistics, 2009.

Servicios de asesoría

Definición
Servicios aquellos prestados por empresas o personas privadas principalmente involucradas en la planificación, creación y producción de campañas publicitarias.
Fuente(s) de la definición
UIS, Marco de Estadísticas Culturales de la UNESCO de 2009, 2009.