The UIS Glossary includes statistical terms related to education, science, technology and innovation, culture, and communication & information . Some of the entries contain translations in one or more of the following languages: Arabic, English, French and Spanish. Other entries provide more detailed information, such as definitions, calculation formulas for indicators and sources. Indicators are marked with an asterisk (*).

This is a dynamic tool, which is regularly updated by the UIS. The Institute welcomes feedback from users. Questions and comments should be sent to uis.information@unesco.org.
Browse by letter
Search by word
  • Language
  • English
  • French
  • Spanish
  • Arabic
  • Russian
  • Chinese
Browse by tag
Show all terms on one page

Marketing innovation

Definition
Implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Source Definition
OECD and Eurostat (2005), Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data, §169.

Innovation de commercialisation

Définition
Mise en œuvre d’une nouvelle méthode de commercialisation impliquant des changements significatifs de la conception ou du conditionnement, du placement, de la promotion ou de la tarification d’un produit.
Source de la définition
OCDE et Eurostat (2005), Manuel d’Oslo : Principes directeurs proposés pour le recueil et l’interprétation des données sur l’innovation, §169.

Innovaciones de marketing

Definición
Implementación de un nuevo método de marketing que implica sustanciales cambios respecto del diseño, envase, promoción, precio y colocación de un producto en el mercado.
Fuente(s) de la definición
OCDE y Eurostat (2005), Manual de Oslo: Directrices para la Recolección e Interpretación de Datos sobre Innovación, §169.