The UIS Glossary includes statistical terms related to education, science, technology and innovation, culture, and communication & information . Some of the entries contain translations in one or more of the following languages: Arabic, English, French and Spanish. Other entries provide more detailed information, such as definitions, calculation formulas for indicators and sources. Indicators are marked with an asterisk (*). This is a dynamic tool, which is regularly updated by the UIS. The Institute welcomes feedback from users. Questions and comments should be sent to uis.information@unesco.org.
Financiación corporativa
| Definición |
| Financiación corporativa es una contribución financiera o en especie por sector empresarial a cambio de beneficios en forma de publicidad, reputación, promoción, etc. La financiación corporativa representa un tipo de márketing en el que la compañía financia a cambio de beneficios de márketing. |
| Fuente(s) de la definición |
| Instituto de estadística del UNESCO |
Corporate sponsorships
| Definition |
| Corporate sponsorships refer to financial or in kind contributions by the business sector in exchange for benefits in the form of advertising, reputation, promotion, etc. Corporate sponsorships represent some kind of marketing in which a corporation pays in exchange for marketing benefits. |
| Source Definition |
| UNESCO Institute for Statistics |
Parrainage d’entreprise
| Définition |
| Le Parrainage d’entreprise correspond aux contributions en argent ou en nature par un acteur économique en échange de bénéfices prenant la forme de publicité, de recommandations, de promotion de l’entreprise, etc. Le parrainage d’entreprise représente une forme de marketing par lequel une entreprise paie en échange d’avantages marketing. |
| Source de la définition |
| Institut de statistique de l'UNESCO |
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